Boroughs & Burbs

The Science of Selling
Attractiveness, Loyalty & Persuasion

Episode # 75

Attractiveness is how we win new business. Get it right and strangers will choose us over others.

Loyalty is necessary to keep business.  Get it right and grow your current relationships.
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Persuasiveness is the skill we need to conquer client indecision, inaction and miscalculation.
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Ever since Dr. Robert Cialdini wrote his famous 1984 book Influence: the Psychology of Persuasion (and outlined the 7 principles of influence) marketers have been debating his secrets. On Thursday we discuss how to apply these principles to be more attractive, more loyal & influential.

Featuring:
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Dr. David Reis
Founder, RECareerDoctor and
Dose of Reality at eXp Realty
Medical Consultant, Cardiologist
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Scott Hobbs
CEO, Hobbs Inc. successful business owner, MBA and student of the art of persuasion science
​​​​​​​”Boroughs & Burbs” is a weekly show hosted by John Engel of Douglas Elliman and Roberto Cabrera of Brown Harris Stevens. The show takes place on Zoom and is then re-broadcast on YouTubeBoroughs & ‘Burbs provides an in-depth look at the real estate market in New York City, its suburbs, and has expanded to include all of the markets important to New Yorkers, with a focus on the latest trends, market updates, and expert insights. The show is hosted by two experienced real estate professionals, who bring their expertise and knowledge to the discussion, providing valuable insights and analysis for anyone interested in the NYC real estate market. Whether you’re a real estate professional, a buyer, a seller, or simply interested in the market, “Boroughs & Burbs” is the perfect source for staying informed and up-to-date on the latest trends and developments in the  international luxury real estate scene.
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Thursday, February 9, 2023

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John Engel – John Engel can be found at http://www.JohnEngel.com. He is a consistently top-producing agent in Fairfield County, Connecticut. John recently won the Realtor of the Year Award in New Canaan where he is has recently been Chairman of the Town Council and is currently a member of the Planning & Zoning Commission. John also brings an insight into internet-based marketing that is unsurpassed. Before going into real estate he was the founder of two successful internet businesses, Paper.com and e-Media for which he won the prestigious Entrepreneur of the Year Award. John spent his earliest years in Stuyvesant Town in lower Manhattan and went to New Canaan High School before attending Davidson College in North Carolina. After graduating, he served as an officer in the U.S. Army and spent some time leading a military intelligence platoon on the front lines of the first Gulf War. He currently lives in New Canaan with his wife Melissa and four children. In addition to hosting this podcast on the market each week, John Engel produces an easy-to-understand and in-depth monthly market analysis called the Market Report for the 16 towns of lower Fairfield County.
Roberto Cabrera – Roberto can be found at http://www.RobertoCabrera.com. With 24 years of experience, I have been recognized throughout the industry for achieving outstanding results: Ranked nationally by REAL Trends as one of “America’s Best Real Estate Agents” for avg. sales price of $4.350M. Sold a single family Townhouse faster than any other on the Upper West Side over $10M. I live with my wife and daughter on the Upper West Side, the neighborhood I have called home for the past 23 years. I was originally born in Richmond, Virginia and grew up in Maryland, just one mile south of the Mason Dixon line. After graduating with a degree in Mathematical Economics from Hampden-Sydney College, the 10th oldest school in the country, I spent 5 years in Washington, DC working as a financial consultant. I also studied at The National Conservatory of Dramatic Arts and I’m a former actor who once moonlighted as a stand-up comedian. Many years ago, I authored APPLE PIE – The Real Ingredients for Buying and Selling Your Slice.
Boroughs & Burbs – Past Episodes:

B&B 1: Heym, Kliegerman, Stevenson, Karp, Hobbs 
B&B 2: Louise Phillips Forbes and Scott Hobbs
B&B 3: Ari Harkov and Eileen Hanford 
B&B 4: On the New York Recovery – Greg Heym
B&B 5: The Hamptons and Greenwich – Rob Johnson, Tim O’Connor 
B&B 6: Focus on Great Designers -John Barman, Denise Davies, John Douglas Eason, Anjali Pollack
B&B 7: Focus on Palm Beach – featuring Whitney McGurk
B&B 8: Manhattan and Darien – Mike Lubin, Amanda Spatola
B&B 9: Disruption Dislocation and Details- John Allen, Phil Horigan
B&B 10: Evolving Tastes with Christopher Peacock
B&B 11: High Style John Barman & Richard Grossman
B&B 12: I’ll Take Manhattan -Lisa Lippman & Curtis Jackson
B&B 13: State of the Market -Greg Heym & Eugene Cordano
B&B 14: New Development – Steve Kliegerman & Arnold Karp
B&B 15: The Creative Show – Whitney Kraus & Christina Roughan 
B&B 16: Miami and Los Angeles – Techrin Hijazi & Gary Gold
B&B 17: Manhattan Luxury Market -Schlisser & Forbes
B&B 18: “The New York Market Report” – Roberto Cabrera 
B&B 19: Hudson Valley – Horowitz & Felcetto
B&B 20: “The Video Marketing Show” – Chris Kromer & Mikey Pozarik
B&B 21: “The Townhouse Show” with Bo Paulson & Anna Shagalov
B&B 22: The Evolving Business of Real Estate: Bess Freedman & Matt Leone
B&B 23: “Super Houses” with Cardello & Hobbs
B&B 24: 5th Avenue, Park Avenue & Central Park West: Hall Wilkie, Leslie Coleman & Mary Rutherford
B&B 25: “Neighborhoods” How New York became the City it is Today & The Numbers that Matter” (Jeffrey Goodman and Michael Goldenberg)
B&B 26: “Current Market Conditions” (John Engel and Roberto Cabrera)
B&B 27: “Classic Architecture and High-Tech” (Peter Michalsky of Wadia & Associates)
B&B 28: “The Definitive Fairfield County Tour” (John Dicenzo and Robyn Kammerer)
B&B 29 “How’s The Real Estate Market Right Now?”  Lisa Lippman and Rob Johnson
B&B 30 “Am I A Brand?” Brand Building in Real Estate. Matt Leone & Chris Halstead
B&B 31 “The Townhouse Show” New York Real Estate: Terry Niaini & David Kornmeier
B&B 32 “The Pricing Show” Jonathan Miller of Miller Samuels and Dr. Rob Docters
B&B 33 “The Current Market” Talking About Real Estate with Scott Hobbs
B&B 34 Darien, New Canaan & Westport: Discussion on What Makes these Towns Special David Genovese, David Waldman, Tucker Murphy, Laura Budd
B&B 35 “The Ranch Show” Montana Ranches Are Selling For Record Prices
B&B 36 NYC Real Estate “What We Can Expect in 2022”  (Greg Heym & Kevin Kovesci)
B&B 37 About Real Estate w/ Tony Fox, Scott Hobbs & Michael Goldenberg
B&B 38 Super-Lux Condos at $2500 PSF Selling New Canaan & Westport
B&B 39 What’s the Price of New in New York? Kliegerman & Tomana
B&B 40: Bob Stefanowski: Critical Issues for Connecticut’s Real Estate Economy
B&B 41: Ari Harkov on the NYC & Brooklyn Markets & Running a Top Team
B&B 42: Affordable Housing – Who Needs It? w/ Tony Hwang, Ryan Fazio, Scott Hobbs & Francis Pickering
B&B 43: Benjamin Moore’s Color Expert & Top Designers Talk Color Trends
B&B 44: Noah Rosenblatt of Urban Digs on the New York Market
B&B 45: Governor Ned Lamont on Real Estate & the Connecticut Economy
B&B 46 “Tax The Rich, They Won’t Move” on Migration and Demographics
B&B 47: “Mexico is Hot” Need to Know about this Rising Real Estate Market
B&B 48: Market Report for Real Estate in New York & Connecticut – So Hot
B&B 49: Mike Lubin & Matt Cohen in New York on The Post-Covid Market
B&B 50: “Can Housing Keep Rising”  Jonathan Miller on Rising Rates
B&B 51: “Designing on a Dime” Sergio Mercado & Jennifer Cohler Mason
B&B 52: The Martha’s Vineyard Show with Britt Bast and Cheri Mason
B&B 53: The Vero Beach Show with Sally Daley and Bob McNally
B&B 54:  “Bracing for An Economic Hurricane” Steven Lascher & David Perry
B&B 55: Thinking of Downsizing? The Show on Small Houses, Sheri Koones
B&B 56: Will Skyrocketing Oil Affect Real Estate. Eric Meyer & Ira Joseph
B&B 57: California Dreamin’ and the Market out West:  Ivan Estrada
B&B 58: The Big Boston Show (Lisa Ranis, Craig Brody, Carl Lindvall & Jesse Greenstein)
B&B 59: The Fire Island Show with Experts Robert Kuhar and Glenn Rice
B&B 60: New York’s Commercial Market with Amir Korangy and Aaron Feldman
B&B 61: State of the NYC Market with Lisa Lippman and Louise Phillips Forbes
B&B 62: What’s So Great About The Hamptons? Justin Agnello & Adam Hofer
B&B 63 || The Future of Modern Architecture with Reja Bakh & Robert Dean
B&B 64: The Southwest: San Diego & Scottsdale with Greg Kuchan & Nicole Kobrinsky
B&B 65: The Dominating Social Show: Samantha Yanks and Jonathan Stein 
B&B 66: The Growth Show with Richard Ferrari and Richard Grossman
B&B 67: Bigger in Texas with Catherine Lee and Jacob Sudhoff
B&B 68: Will Housing Weather the Storm with Jonathan Miller
B&B 69: Brian K. Lewis, Top Innovator, on Keeping It Fresh
B&B 70: Jamie Heiberger-Harrison on Real Estate Law 
B&B 71: Carrie McCormick, the Billion-Dollar Queen of Chicago
B&B 72: Los Angeles Beach Cities: Redondo, Hermosa, Manhattan with Misty Frasier and Cindy Carvel
B&B 73: Peter Hernandez, founder of Teles, President of California
B&B 74: The Upper East Side of Manhattan: Alfred Renna & Neil Laurine
B&B 75: The Science of Selling: Attractiveness, Loyalty & Persuasion  Feb. 9

B&B 76: The Northern European Show ~Øyvind Olstad in Oslo –  Feb. 16

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Or, binge watch all 72 shows on Youtube.
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