Boroughs & Burbs # 75 || The Science of Selling: Attractiveness, Loyalty & Persuasion
By John Engel
Boroughs & Burbs
The Science of Selling
Attractiveness, Loyalty & Persuasion
Episode # 75
Attractiveness is how we win new business. Get it right and strangers will choose us over others.
Loyalty is necessary to keep business. Get it right and grow your current relationships. Persuasiveness is the skill we need to conquer client indecision, inaction and miscalculation.
CEO, Hobbs Inc. successful business owner, MBA and student of the art of persuasion science
”Boroughs & Burbs” is a weekly show hosted by John Engel of Douglas Elliman and Roberto Cabrera of Brown Harris Stevens. The show takes place on Zoom and is then re-broadcast on YouTube. Boroughs & ‘Burbs provides an in-depth look at the real estate market in New York City, its suburbs, and has expanded to include all of the markets important to New Yorkers, with a focus on the latest trends, market updates, and expert insights. The show is hosted by two experienced real estate professionals, who bring their expertise and knowledge to the discussion, providing valuable insights and analysis for anyone interested in the NYC real estate market. Whether you’re a real estate professional, a buyer, a seller, or simply interested in the market, “Boroughs & Burbs” is the perfect source for staying informed and up-to-date on the latest trends and developments in the international luxury real estate scene.
John Engel – John Engel can be found at http://www.JohnEngel.com. He is a consistently top-producing agent in Fairfield County, Connecticut. John recently won the Realtor of the Year Award in New Canaan where he is has recently been Chairman of the Town Council and is currently a member of the Planning & Zoning Commission. John also brings an insight into internet-based marketing that is unsurpassed. Before going into real estate he was the founder of two successful internet businesses, Paper.com and e-Media for which he won the prestigious Entrepreneur of the Year Award. John spent his earliest years in Stuyvesant Town in lower Manhattan and went to New Canaan High School before attending Davidson College in North Carolina. After graduating, he served as an officer in the U.S. Army and spent some time leading a military intelligence platoon on the front lines of the first Gulf War. He currently lives in New Canaan with his wife Melissa and four children. In addition to hosting this podcast on the market each week, John Engel produces an easy-to-understand and in-depth monthly market analysis called the Market Report for the 16 towns of lower Fairfield County.
Roberto Cabrera – Roberto can be found at http://www.RobertoCabrera.com. With 24 years of experience, I have been recognized throughout the industry for achieving outstanding results: Ranked nationally by REAL Trends as one of “America’s Best Real Estate Agents” for avg. sales price of $4.350M. Sold a single family Townhouse faster than any other on the Upper West Side over $10M. I live with my wife and daughter on the Upper West Side, the neighborhood I have called home for the past 23 years. I was originally born in Richmond, Virginia and grew up in Maryland, just one mile south of the Mason Dixon line. After graduating with a degree in Mathematical Economics from Hampden-Sydney College, the 10th oldest school in the country, I spent 5 years in Washington, DC working as a financial consultant. I also studied at The National Conservatory of Dramatic Arts and I’m a former actor who once moonlighted as a stand-up comedian. Many years ago, I authored APPLE PIE – The Real Ingredients for Buying and Selling Your Slice.
