Everythings Bigger in Texas!
​​​​​​​All About Texas Real Estate

a look at the some of the hottest markets in the nation.
featuring Texas President Catherine Lee & Owner/SLA Jacob Sudoff


Catherine Lee, President of Douglas Elliman Texas. Before capitalizing in real estate, Catherine owned, operated, and franchised 22 Applebee’s statewide and managed a 70-manager team with 1,300 employees. Since 2010 Catherine has partnered with Jacob to create the  dominant Texas brokerage, now in 4 cities.


Jacob Sudhoff, Owner/Senior Leadership Advisor of Douglas Elliman Texas, got his license at 18, started his own Houston brokerage in his early 20’s, and grew it with Catherine over the next decade until it had 85% market share. Their success in planning, designing & procuring residential projects allowed them to create a niche in luxury high-density residential development.

We are in Texas for episode #67 of Boroughs & Burbs to talk with the leaders who built a dominant market share as the Sudhoff Companies before partnering with Douglas Elliman in 2019.

Why Texas? Texas has emerged as one of the most important, fast-growing markets in the country over the last decade so we want to know why and will it last? Some of the questions we’ll ask these two guests:

1. Growth. Texas represents 2 of the top 10 growing markets in the nation. Dallas moved up 5 spots to #2 and Austin is #4. The Texas housing price 1-year growth is 19.8%, 5-year growth is 63.9%. This is not a new phenomenon. 10-year growth is 123% and 20 year growth is 210%. How long will this growth continue and what could possibly derail it?

2. Politics. When asked why he moved from California Joe Rogan said it was about “Freedom”. Catherine, you said to me that Texas is “famously purple”  Certainly politics is a factor is why people choose to move but would you say its a major draw and why?

​​​​​​​3. Businesses are moving. Chevron, Caterpillar, Hewlett Packard, Oracle and Amazon are just a few of the high-profile businesses moving their headquarters to Texas. It seems most of the migration is from California, and technology-related. I have to add that New York City is also proud to be welcoming Amazon, Google, Facebook and Apple. Those 4 companies took 3+ million feet in Manhattan in 2020.  Talk about the impact of these corporate moves on the real estate market and the impact of technology in particular.

4. Cost of Living.  According to Nerdwallet the cost of living is 152% higher in New York City than it is in Austin, Texas. That means you’d have to make $125,964 in NYC to maintain what would be a $50,000 standard of living in Texas. Housing costs are 422% higher. The median home in Austin is $347,906 versus $2.2 million in Manhattan. Median rents? $1,520/mo in Austin versus $5500 in Manhattan. However, the cost of living is 12% lower in Nashville, Tennessee and 16% less in Charlotte, North Carolina. Is the Texas miracle dependent on remaining a low-cost place to live and do business?

​​​​​​​5. Future Growth. Dallas and Houston are long-established as centers for technology, finance and energy. Many think the Texas economy moves up and down with the price of oil. Does Austin grow because of the University of Texas? Is San Antonio next? Let’s talk about what the future looks like for the Texas market and what is driving that phenomenon.

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Dallas moved up 5 spots and is now the #2 fastest growing market in the nation with Austin #4.
Add Thursday at 4pm to your calendar,
Then use the ZOOM Meeting ID: http://zoom.us/j/92135931351
Missed it? Binge watch the whole season on Youtube.
Subscribe now: http://bit.ly/399yevL

John Engel – John Engel can be found at http://www.JohnEngel.com. He is a consistently top-producing agent in Fairfield County, Connecticut. John recently won the Realtor of the Year Award in New Canaan where he is has been Chairman of the Town Council and is currently a member of the Planning & Zoning Commission. John also brings an insight into internet-based marketing that is unsurpassed. Before going into real estate he was the founder of two successful internet businesses, Paper.com and e-Media for which he won the prestigious Entrepreneur of the Year Award. John spent his earliest years in Stuyvesant Town in lower Manhattan and went to New Canaan High School before attending Davidson College in North Carolina. After graduating, he served as an officer in the U.S. Army and spent some time leading a military intelligence platoon on the front lines of the first Gulf War. He currently lives in New Canaan with his wife Melissa and four children. In addition to hosting this podcast on the market each week, John Engel produces an easy-to-understand and in-depth monthly market analysis called the Market Report for the 16 towns of lower Fairfield County.

Roberto Cabrera – Roberto can be found at http://www.RobertoCabrera.com. With 24 years of experience, I have been recognized throughout the industry for achieving outstanding results: Ranked nationally by REAL Trends as one of “America’s Best Real Estate Agents” for avg. sales price of $4.350M. Sold a single family Townhouse faster than any other on the Upper West Side over $10M. I live with my wife and daughter on the Upper West Side, the neighborhood I have called home for the past 23 years. I was originally born in Richmond, Virginia and grew up in Maryland, just one mile south of the Mason Dixon line. After graduating with a degree in Mathematical Economics from Hampden-Sydney College, the 10th oldest school in the country, I spent 5 years in Washington, DC working as a financial consultant. I also studied at The National Conservatory of Dramatic Arts and I’m a former actor who once moonlighted as a stand-up comedian. Many years ago, I authored APPLE PIE – The Real Ingredients for Buying and Selling Your Slice.

Boroughs & Burbs Past Episodes

B&B 1: Heym, Kliegerman, Stevenson, Karp, Hobbs

B&B 28: “The Definitive Fairfield County Tour” (John Dicenzo and Robyn Kammerer)
B&B 29 “How’s The Real Estate Market Right Now?”  Lisa Lippman and Rob Johnson
B&B 30 “Am I A Brand?” Brand Building in Real Estate. Matt Leone & Chris Halstead
B&B 31 “The Townhouse Show” New York Real Estate: Terry Niaini & David Kornmeier 
B&B 32 “The Pricing Show” Jonathan Miller of Miller Samuels and Dr. Rob Docters 
B&B 33 “The Current Market” Talking About Real Estate with Scott Hobbs 
B&B 34 Darien, New Canaan & Westport: Discussion on What Makes these Towns Special David Genovese, David Waldman, Tucker Murphy, Laura Budd
B&B 35 “The Ranch Show” Montana Ranches Are Selling For Record Prices
B&B 36 NYC Real Estate “What We Can Expect in 2022”  (Greg Heym & Kevin Kovesci)
B&B 37 About Real Estate w/ Tony Fox, Scott Hobbs & Michael Goldenberg
B&B 38 Super-Lux Condos at $2500 Per Foot Selling in New Canaan and Westport.
B&B 39 What’s the Price of New in New York? Kliegerman & Tomana, New Development
B&B 40: Bob Stefanowski: Critical Issues for Connecticut’s Real Estate Economy
B&B 41: Ari Harkov on the NYC & Brooklyn Markets and Running a Top Real Estate Team
B&B 42: Affordable Housing – Who Needs It? w/ Tony Hwang, Ryan Fazio, Scott Hobbs & Francis Pickering
B&B 43: Benjamin Moore’s Color Expert & Top Designers Talk Color Trends in Real Estate
B&B 44: Noah Rosenblatt of Urban Digs on the New York Market
B&B 45: Governor Ned Lamont. Conversation on Real Estate & the Connecticut Economy
B&B 46 “Tax The Rich, They Won’t Move” A Conversation on Migration and Demographics
B&B 47: “Mexico is Hot” What You Need to Know about this Rising Real Estate Market
B&B 48: Zoom On Q1 Market Report for Real Estate in New York & Connecticut – So Hot
B&B 49: Mike Lubin & Matt Cohen, Top Realtors in New York, on The Post-Covid Market
B&B 50: “Can Housing Keep Rising” A Conversation with Jonathan Miller on Rising Rates
B&B 51: “Designing on a Dime” Sergio Mercado & Jennifer Cohler Mason on Design
B&B 52: The Martha’s Vineyard Show with Britt Bast and Cheri Mason of MVLandVest
B&B 53: The Vero Beach Show with Sally Daley and Bob McNally
B&B 54:  “Bracing for An Economic Hurricane” with Stephen Lascher & David Perry
B&B 55: Thinking of Downsizing? The Show on Small Houses with Sheri Koones
Add ​​​​​​​4pm Thursday to the calendar. Use the Meeting ID: http://zoom.us/j/92135931351
Or, binge watch all 62 shows on Youtube. Subscribe now: http://bit.ly/399yevL