Big Brokerage in the Big Apple

featuring Presidents Richard Ferrari & Richard Grossman




Richard Ferrari, President and CEO of Brokerage for Douglas Elliman in New York City and the Northeast Region. This year Elliman grew headcount by 336 and Richard opened new Elliman offices in New Canaan and Nantucket.



Richard Grossman, President of Brokerage for Avenue 8. Grossman is Avenue 8’s first hire outside of California, With over 300 agents, Avenue 8 is the first mobile-first brokerage. It must be working. They’ve closed $2 billion in sales since their launch.

Welcome back to New York for episode #65 of Boroughs & Burbs. This week is a very special show. We have the NYC-based Presidents of two real estate brokerages that are in some ways similar, and yet couldn’t be more different.

     We have the President of Douglas Elliman which has been in existence since 1911 and has over 7,000 agents in 113 offices across the country. The most significant recent change for Elliman is that this famous New York firm went public with a mandate to expand from its New York roots into luxury markets across the U.S. After spending 15 years at Elliman earlier in his career Richard Ferrari is back at the firm in charge of New York and New England with the mandate to grow, grow, grow.
     I met Richard Grossman when he was President of Halstead, Manhattan and he appeared on Boroughs & Burbs on Episode 11, “High Style” where we talked design. But, Richard knows the business of big brokerage in the Big Apple. In his new role, as President of Brokerage for a California-based, technology-savvy, venture-backed new brokerage called Avenue 8, Richard is also charged with growing the business, but with a different emphasis and for a firm with different skills and assets. Inman writes, “Avenue 8 is the rising star among modern brokerages. Their easy-to-use, mobile-first technology platform for agents is designed to help agents focus on what they really need to focus on — their clients.” We want to hear more about this approach to the business.
     But, its not enough to grow a brokerage. I want to know how to grow my personal business and so do most of us out there. We have much to learn from the experience of these two men. This business is changing, consolidating and evolving. Every day we are told that if we don’t change with it we’ll be left behind. How does it make you feel that Forbes is still asking “In the Future of Real Estate, Will Agents Still Play a Role?”  And yet Zillow Offers blew up last year. Redfin shut down iBuying. And more recently Opendoor lost much more money than Zillow Offers ever did.  Is this redemption? Is relationship-selling and trust making a comeback. Or, are we marching inevitably to a future where the agent plays a diminishing role?  I want to ask these men to share their experiences and their wisdom about where the business is going and how to succeed in it.
Add Thursday at 4pm to your calendar,
Then use the ZOOM Meeting ID: http://zoom.us/j/92135931351
Missed it? Binge watch the whole season on Youtube.
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John Engel – John Engel can be found at http://www.JohnEngel.com. He is a consistently top-producing agent in Fairfield County, Connecticut. John recently won the Realtor of the Year Award in New Canaan where he is has been Chairman of the Town Council and is currently a member of the Planning & Zoning Commission. John also brings an insight into internet-based marketing that is unsurpassed. Before going into real estate he was the founder of two successful internet businesses, Paper.com and e-Media for which he won the prestigious Entrepreneur of the Year Award. John spent his earliest years in Stuyvesant Town in lower Manhattan and went to New Canaan High School before attending Davidson College in North Carolina. After graduating, he served as an officer in the U.S. Army and spent some time leading a military intelligence platoon on the front lines of the first Gulf War. He currently lives in New Canaan with his wife Melissa and four children. In addition to hosting this podcast on the market each week, John Engel produces an easy-to-understand and in-depth monthly market analysis called the Market Report for the 16 towns of lower Fairfield County.

Roberto Cabrera – Roberto can be found at http://www.RobertoCabrera.com. With 24 years of experience, I have been recognized throughout the industry for achieving outstanding results: Ranked nationally by REAL Trends as one of “America’s Best Real Estate Agents” for avg. sales price of $4.350M. Sold a single family Townhouse faster than any other on the Upper West Side over $10M. I live with my wife and daughter on the Upper West Side, the neighborhood I have called home for the past 23 years. I was originally born in Richmond, Virginia and grew up in Maryland, just one mile south of the Mason Dixon line. After graduating with a degree in Mathematical Economics from Hampden-Sydney College, the 10th oldest school in the country, I spent 5 years in Washington, DC working as a financial consultant. I also studied at The National Conservatory of Dramatic Arts and I’m a former actor who once moonlighted as a stand-up comedian. Many years ago, I authored APPLE PIE – The Real Ingredients for Buying and Selling Your Slice.

Boroughs & Burbs Past Episodes

B&B 1: Heym, Kliegerman, Stevenson, Karp, Hobbs

B&B 28: “The Definitive Fairfield County Tour” (John Dicenzo and Robyn Kammerer)
B&B 29 “How’s The Real Estate Market Right Now?”  Lisa Lippman and Rob Johnson
B&B 30 “Am I A Brand?” Brand Building in Real Estate. Matt Leone & Chris Halstead
B&B 31 “The Townhouse Show” New York Real Estate: Terry Niaini & David Kornmeier 
B&B 32 “The Pricing Show” Jonathan Miller of Miller Samuels and Dr. Rob Docters 
B&B 33 “The Current Market” Talking About Real Estate with Scott Hobbs 
B&B 34 Darien, New Canaan & Westport: Discussion on What Makes these Towns Special David Genovese, David Waldman, Tucker Murphy, Laura Budd
B&B 35 “The Ranch Show” Montana Ranches Are Selling For Record Prices
B&B 36 NYC Real Estate “What We Can Expect in 2022”  (Greg Heym & Kevin Kovesci)
B&B 37 About Real Estate w/ Tony Fox, Scott Hobbs & Michael Goldenberg
B&B 38 Super-Lux Condos at $2500 Per Foot Selling in New Canaan and Westport.
B&B 39 What’s the Price of New in New York? Kliegerman & Tomana, New Development
B&B 40: Bob Stefanowski: Critical Issues for Connecticut’s Real Estate Economy
B&B 41: Ari Harkov on the NYC & Brooklyn Markets and Running a Top Real Estate Team
B&B 42: Affordable Housing – Who Needs It? w/ Tony Hwang, Ryan Fazio, Scott Hobbs & Francis Pickering
B&B 43: Benjamin Moore’s Color Expert & Top Designers Talk Color Trends in Real Estate
B&B 44: Noah Rosenblatt of Urban Digs on the New York Market
B&B 45: Governor Ned Lamont. Conversation on Real Estate & the Connecticut Economy
B&B 46 “Tax The Rich, They Won’t Move” A Conversation on Migration and Demographics
B&B 47: “Mexico is Hot” What You Need to Know about this Rising Real Estate Market
B&B 48: Zoom On Q1 Market Report for Real Estate in New York & Connecticut – So Hot
B&B 49: Mike Lubin & Matt Cohen, Top Realtors in New York, on The Post-Covid Market
B&B 50: “Can Housing Keep Rising” A Conversation with Jonathan Miller on Rising Rates
B&B 51: “Designing on a Dime” Sergio Mercado & Jennifer Cohler Mason on Design
B&B 52: The Martha’s Vineyard Show with Britt Bast and Cheri Mason of MVLandVest
B&B 53: The Vero Beach Show with Sally Daley and Bob McNally
B&B 54:  “Bracing for An Economic Hurricane” with Stephen Lascher & David Perry
B&B 55: Thinking of Downsizing? The Show on Small Houses with Sheri Koones
Add ​​​​​​​4pm Thursday to the calendar. Use the Meeting ID: http://zoom.us/j/92135931351
Or, binge watch all 62 shows on Youtube. Subscribe now: http://bit.ly/399yevL

…shameless plug for our favorite listings in the burbs and boroughs:

44 Benedict Hill Road
5 Beds,
4 Sqft
Built in 1960
See Full Listing
188 East 78th Street
5 Beds,
2530 Sqft

Built in 2000

See Full LIsting